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May 1, 2018

Hardee’s Memphis BBQ Thickburger

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Written for: Communicado Magazine
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I try fast food to give me more things to write about and because most people eat fast food. Regardless of how good or bad it is for you, most people eat fast food.

So my most recent experiment was to try Hardee’s Memphis BBQ Thickburger…

Being a professional carnivore, the commercials for this burger were quite compelling. And anything BBQ is on the table for me. So I do the drive-thru thing, get the burger, unwrap it and think I got someones leftover burger…

The first and most glaring difference was that there were no layers…

In the advertising, you clearly see a layer of fried onions, a layer of BBQ pulled pork, cheese and a cooked beef patty…

I saw a lot of BUN, a cooked beef patty, two or three strings of grilled onions and a spoonful of BBQ pulled pork. WTF.

Now I understand advertising… I’m in the business of marketing and communications. But, to be this deceptively deficient is a blatant slap in the face to consumers.

Conversely, I am a big fan of Wendy’s Baconator. What you see in their advertising is actually what you get when you receive your order. And they are comparably prices.

I drove away thinking, “Maybe it’s just this location…”, but, I have subsequently read other reviews and sadly, my experience is the norm.

So if you’re in need of a meat-on-meat-on-meat burger of some kind, Hardee’s Memphis BBQ Thickburger is not the answer. Go get a Baconator from Wendy’s to achieve the meat coma you deserve…