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November 15, 2011

The Daily Double

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Written for: Communicado Magazine
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I try not to eat too much fast food, but, like everyone, sometimes we succumb. For the purposes of testing new products, I make exceptions as well. Today’s exception is the Daily Double at McDonald’s. Apparently, It’s back. I didn’t see it the first time…

It’s a little burger that costs $1.89. I think its an attempt by McDonald’s to bridge the gap between the items on the dollar menu and their more expensive meal-deals. Business decision or not, the bottom line is whether the burger is good or not. It is good.

It’s basically a double cheeseburger with lettuce, tomato, onion, pickle and mayonnaise. But, the thing I like about it best is that it tastes like a Whopper Jr. That’s a good thing for McDonald’s. It means they’ve found a way to deviate from their standard taste and capture someone elses. I think that’s a better business reason than the price.

So, if you’re walking down the street and only have the time or the inclination to grab something quick and dirty, McDonald’s Daily Double is a good choice. It won’t save your arteries or save you calories, but, it will hold you over until you can do better and tastes good in the process.