In the Mix

September 12, 2012

The Daytime TV Formula

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Written for: Communicado Magazine
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When was the last time you watched daytime TV? I would encourage you to take a day and watch TV between the time you get news where you live – Noon to 4 or 5 and see what this looks like now. It’s changed, but, much of it has stayed the same… Let me explain…

As we know, cable changed all TV viewing. It’s become overwhelming for most viewers. If I said the word addicted to you, would that describe the 10 hours you spent watching HGTV last Saturday?

The debut of cable is the reason network television has evolved the way it has, so now, every television show has to have a special twist…

Game shows: Impact has been about the same with exception of the occasional bouts of nostalgia – The Newlywed Game, The Dating Game, Love Connection, Let’s Make A Deal… Some come, some go. Most now live on cable and in syndication on cable. The only one that has been constant is The Price Is Right. The Price Is Right is still on CBS at 11am – the same place it started on September 4, 1972. Everything else has changed…

Now, game shows exist before noon… There are only 3 left on network TV – Let’s Make a deal on CBS at 10am, Who Wants To Be A Millionaire around the Noon hour on ABC and of course, The Price Is Right. Nothing much to speak about…

Talk Shows: Oprah. She changed the entire landscape of the talk show. Phil Donahue started it and she perfected it as a business. Now everyone wants to try it and most people have and failed. Comedians and Journalists. Few talk shows make it more than a year or two and because there are so many, they get shuffled constantly. The comedians tend to do better…

It appears the days of a single person having a talk show bearing their name are over. People with big names like Katie Couric and Anderson Cooper had shows and got cancelled. If they can’t make it stick, we should retire the option for everyone.

The only new element to the talk show has been topical talk shows. The Doctors, Dr. Phil and Dr. Oz talk about medial issues and health; The Chew cooks and talks about food; The Talk and The View are panel style talk shows that have assumed the role of speaking to women in the middle of the day. Topical shows are the ones that tend to be more successful today.

Give it a watch one day just as an experiment. Tell us what YOU think…






 
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