The Zesty Guy

So, Kraft has this new ad campaign called, The Zesty Guy. It’s this young guy with model looks cooking with Kraft Zesty salad dressing. It’s provocative… Kraft has decided to sell sex and some people are taking issue ...
by Communicado Magazine
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Credibility is King

Now that the candidates have been decided for the 2012 Presidential election, the talk has turned to more specifics. First thing I want to point out: Talk of the election turning on being a referendum vs. being a choice. Isn’...
by Communicado Magazine
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Financial Crisis

S&P Who? S&P What?

A few years ago, I wrote an account of my experience with an investment firm. At the beginning of August, I had the great pleasure to speak to the debate over the economy and in that post, I referenced the role investment firms...
by Communicado Magazine
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Moody’s Puts the Big Banks on Notice

We got word this week that Moody’s – the credit rating service – downgraded the five biggest banks in the US and almost a dozen European banks. Unlike Standard & Poor’s, Moody’s is still regarded as a cred...
by Communicado Magazine
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CVS: No Smoke Screens

CVS announced on February 5, 2014 that they will no longer sell tobacco products as of October 1, 2014. Their rationale is that, as a wellness center, they should be focused on and in promotion of healthy lifestyles and smoking...
by Communicado Magazine
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Taco Bell Breakfast

I have to take this moment to commend Taco Bell for their latest ad campaign. They’ve launched Taco Bell breakfast and are using Ronald McDonald for testimonials. Brilliant. The catch: Taco Bell has scoured the country for me...
by Communicado Magazine
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