GMA TODAY

But First, This is Today on NBC… Not anymore. The Today Show’s lock on morning ratings has ended. They’ve lost their power and they did it to themselves. Let me start with the point at which the cracks started showing...
by Communicado Magazine
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The CBS Evening News – Round 2

It’s been almost 2 months since Scott Pelley took the anchor chair and he’s away on his first assignment for 60 Minutes. 2 Days into his absence and I’m back on board. Bob Schieffer is awesome. Day 2 with Bob Schieffer...
by Communicado Magazine
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Augusta National Golf Club

I wanted to take a minute to talk about what’s going on at the Augusta National Golf Club in Georgia. In case you don’t know the details, here are the facts: Augusta National Golf Club hosts The Masters Golf Tournament. To ...
by Communicado Magazine
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Network Morning Showdown

The Morning shows for the networks have always been a significant part of their news revenues, but, of late, the genre has turned into a juggernaut. I like that word – JUG-GER-NAUT. 🙂 And now, CBS had endeavored to re-...
by Communicado Magazine
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NBC’s Rock Center: Enough Already!

Rock Center is Dateline by another name. It’s NBC’s attempt to strike gold by gathering as much star power as they can in one place. It could work for the casual viewer, but, as a media professional, it’s just another...
by Communicado Magazine
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Taco Bell Breakfast

I have to take this moment to commend Taco Bell for their latest ad campaign. They’ve launched Taco Bell breakfast and are using Ronald McDonald for testimonials. Brilliant. The catch: Taco Bell has scoured the country for me...
by Communicado Magazine
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