The Zesty Guy

So, Kraft has this new ad campaign called, The Zesty Guy. It’s this young guy with model looks cooking with Kraft Zesty salad dressing. It’s provocative… Kraft has decided to sell sex and some people are taking issue ...
by Communicado Magazine
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CVS: No Smoke Screens

CVS announced on February 5, 2014 that they will no longer sell tobacco products as of October 1, 2014. Their rationale is that, as a wellness center, they should be focused on and in promotion of healthy lifestyles and smoking...
by Communicado Magazine
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Taco Bell Breakfast

I have to take this moment to commend Taco Bell for their latest ad campaign. They’ve launched Taco Bell breakfast and are using Ronald McDonald for testimonials. Brilliant. The catch: Taco Bell has scoured the country for me...
by Communicado Magazine
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Harry Smith is the Final Straw

The last time I wrote about Harry Smith was to say CBS should have made their newscast, The CBS Evening News with Harry Smith. They didn’t do that and now, Harry Smith is at NBC News. I just watched him fill in for Lester Hol...
by Communicado Magazine
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Paula Deen PR

I don’t know what to tell you about Paula Deen except, she needs a better PR team… So this is the second such scandal afflicting the lady and all the things she bastes in butter. First, she gets diagnosed with diabetes ...
by Communicado Magazine
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Network Morning Showdown

The Morning shows for the networks have always been a significant part of their news revenues, but, of late, the genre has turned into a juggernaut. I like that word – JUG-GER-NAUT. 🙂 And now, CBS had endeavored to re-...
by Communicado Magazine
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