Network Morning Showdown

The Morning shows for the networks have always been a significant part of their news revenues, but, of late, the genre has turned into a juggernaut. I like that word – JUG-GER-NAUT. 🙂 And now, CBS had endeavored to re-...
by Communicado Magazine
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The CBS Evening News

So, I’m a news snob. And, having spent the better part of a decade hunting down news, I feel justified as such. My favorite – The CBS Evening News… sorta. I grew up watching CBS local and national news. They a...
by Communicado Magazine
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CVS: No Smoke Screens

CVS announced on February 5, 2014 that they will no longer sell tobacco products as of October 1, 2014. Their rationale is that, as a wellness center, they should be focused on and in promotion of healthy lifestyles and smoking...
by Communicado Magazine
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Paula Deen PR

I don’t know what to tell you about Paula Deen except, she needs a better PR team… So this is the second such scandal afflicting the lady and all the things she bastes in butter. First, she gets diagnosed with diabetes ...
by Communicado Magazine
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The Zesty Guy

So, Kraft has this new ad campaign called, The Zesty Guy. It’s this young guy with model looks cooking with Kraft Zesty salad dressing. It’s provocative… Kraft has decided to sell sex and some people are taking issue ...
by Communicado Magazine
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GMA TODAY

But First, This is Today on NBC… Not anymore. The Today Show’s lock on morning ratings has ended. They’ve lost their power and they did it to themselves. Let me start with the point at which the cracks started showing...
by Communicado Magazine
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